Hi, my name is Paul Staff and my passion is making things work better.
I hate the phrase "good enough". To me, that means something is left off the table,
whether it is user experience, data security, or the potential for additional revenue. I help people and
businesses do what they do better. My educational background is in finance and economics, but I'm a self-taught
software developer and graphic designer, so the projects I work on range from analyzing financial data to
building websites and everything in between.
I've had the opportunity to work on some pretty cool stuff, which you can check out in
the Experience and Recent Projects sections on this site. If you're interested in working with me (or just want
to chat), drop me a line in the contact form below or feel free to reach out via email, phone, or LinkedIn.
Experience
PDF VersionWork
Mar 2023 - Present
Co-Founder
Eldwell - Washington, DC
www.eldwell.com
- Founded Eldwell, a startup focused on improving the lives of older adults and their families through technology
- Launched Guardian, a legacy planning tool for securely storing, managing, and sharing personal information
Aug 2020 - Mar 2023
VP, Digital Marketing & Product Innovation
Atria Senior Living - Washington, DC
- Led a department of 30+ professionals across product/project management, creative, development, advertising, and analytics to drive more than 5,000 resident move ins and $70M+ in new revenue annually across 5 brands
- Championed various internal projects, including the overhaul of all brand websites, development of key internal data management tools, and the organizational transformation from Waterfall to Agile methodology
- Oversaw $10M+ in annual advertising spend and managed dozens of external vendor relationships
May 2019 - Aug 2020
VP, New Product Development
Atria Senior Living - New York, NY
- Spearheaded strategic and technological initiatives with the goal of transforming Atria’s senior living business
- Set strategy and led technology initiatives for the new ultra-luxury Coterie brand, and assisted with construction and operational launch of the first two communities in San Francisco and Manhattan
- Led the implementation of cutting-edge technology solutions, including a software tool for operational efficiency, wearable devices for resident safety, in-apartment smart technology, and multiple COVID-19 safety/data projects
Jun 2018 - May 2019
Manager
PwC / Strategy& (Formerly Booz & Co.) - New York, NY
- Partnered with clients, primarily in the healthcare industry, to assist with large-scale strategic decisions
- Led a team to develop the business case and strategy for a $1B+ technology system consolidation and implementation for a national health organization
- Researched and wrote a whitepaper on the applications of blockchain technology in the healthcare industry
Aug 2016 - Jun 2018
Senior Associate
PwC / Strategy& (Formerly Booz & Co.) - New York, NY
- Built a model to help a national health payer estimate costs and benefits of outsourcing call center operations
- Assisted a large health provider to better understand the implications and project planning needs to relicense 100+ facilities across the country with the goal of improving Medicare reimbursements and decreasing costs
- Led a team of MBA students in a pro bono project to develop a digital marketing strategy for an NYC charity
Sep 2012 - Aug 2016
Co-Founder
Nplexity - Louisville, KY
- Managed a small software and technology consulting firm to work with more than a dozen small business and nonprofit clients, building custom software, websites, and native iOS/Android apps
- Assisted clients with technology strategy, website traffic/social media data analysis, and graphic design services
Jun 2012 - Aug 2014
Business Optimization Analyst
Atria Senior Living - Louisville, KY
- Worked on process improvement projects across the organization, including within IT, Sales, and Operations
- Developed a system for planning community activities and measuring resident engagement, saving more than 8,500 labor hours annually and increasing revenue by an estimated $3.2 million through resident retention
Education
Aug 2014 - May 2016
Master of Business Administration
NYU Stern School of Business - New York, NY
- VP Corporate Relations, Management Consulting Association (MCA)
- VP Tech and Operations, Student Government (SGov)
- Graduate Fellow, NYU Stern IT
Jun 2009 - May 2012
Bachelor of Arts in Finance
Bellarmine University - Louisville, KY
- Graduated Magna Cum Laude (3.72 GPA)
Aug 2010 - Jun 2011
Study Abroad
Chinese University of Hong Kong - Hong Kong, China
- Studied International Business and Finance while developing Mandarin Chinese skills
Projects
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