Paul Staff [email protected]

Founder & operator · Austin, TX

Paul
Staff

Making things work better for older adults and the people who care for them.

The work
Portrait of Paul Staff
Portrait add assets/paul.jpg
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Seniorverse

An AI-powered operating system for community-based senior care. Seniorverse helps adult day centers and other providers modernize how they run, from scheduling and billing to care coordination.

In practice, that means replacing the binders, whiteboards, and paper sign-in sheets with one system, so teams can spend their hours on better outcomes for the aging adults who depend on them.

Role
CEO & Co-Founder
Since
2024
Seniorverse logo
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A few other things in motion, in various states of finished.

  1. Verisift

    AI that researches and verifies business leads for sales teams working niche, local, and fragmented markets.

    verisift.ai
  2. Eldwell Guardian

    A secure digital vault that helps families organize and share estate and end-of-life planning.

    eldwell.com
  3. Nplexity

    A software and technology consultancy for small businesses and nonprofits.

    nplexity.com
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Before Seniorverse, nearly fifteen years building and operating in senior living, healthcare strategy, and software.

  1. 2023–24

    Co-Founder Eldwell

    Co-founded a venture for older adults and built Guardian, a tool that helps families organize estate, legacy, and end-of-life planning in one place.

  2. 2019–23

    VP, Digital Marketing & Product Innovation Atria Senior Living

    Led a 30-person department driving more than $70M in new revenue annually, and played a central role in launching Coterie, Atria's ultra-luxury brand, in San Francisco and Manhattan.

  3. 2018–19

    Manager PwC / Strategy&

    Partnered with major healthcare organizations on large-scale strategic and technology initiatives.

  4. 2012–16

    Co-Founder Nplexity

    Co-founded a software and technology consultancy serving small businesses and nonprofits.

04
  1. 2014–16

    MBA NYU Stern School of Business

  2. 2012

    BA, Finance, Magna Cum Laude Bellarmine University