Paul Staff

Experience

1. 2024–Present

   CEO & Co-Founder Seniorverse · Austin, TX

   • Building an AI-powered operating system for community-based senior care, covering scheduling, billing, and care coordination in one platform
   • Helping adult day centers and other community-based providers replace binders, whiteboards, and paper sign-in sheets so their teams can spend more hours on resident outcomes
2. 2023–2024

   Co-Founder Eldwell · Washington, DC

   • Founded Eldwell, a startup focused on improving the lives of older adults and their families through technology
   • Launched Guardian, a legacy planning tool for securely storing, managing, and sharing personal information
3. 2020–2023

   VP, Digital Marketing & Product Innovation Atria Senior Living · Washington, DC

   • Led a department of 30+ professionals across product/project management, creative, development, advertising, and analytics to drive more than 5,000 resident move-ins and $70M+ in new revenue annually across 5 brands
   • Championed various internal projects, including the overhaul of all brand websites, development of key internal data management tools, and the organizational transformation from Waterfall to Agile methodology
   • Oversaw $10M+ in annual advertising spend and managed dozens of external vendor relationships
4. 2019–2020

   VP, New Product Development Atria Senior Living · New York, NY

   • Spearheaded strategic and technological initiatives with the goal of transforming Atria's senior living business
   • Set strategy and led technology initiatives for the new ultra-luxury Coterie brand, and assisted with construction and operational launch of the first two communities in San Francisco and Manhattan
   • Led the implementation of cutting-edge technology solutions, including a software tool for operational efficiency, wearable devices for resident safety, in-apartment smart technology, and multiple COVID-19 safety/data projects
5. 2018–2019

   Manager PwC / Strategy& (formerly Booz & Co.) · New York, NY

   • Partnered with clients, primarily in the healthcare industry, to assist with large-scale strategic decisions
   • Led a team to develop the business case and strategy for a $1B+ technology system consolidation and implementation for a national health organization
   • Researched and wrote a whitepaper on the applications of blockchain technology in the healthcare industry
6. 2016–2018

   Senior Associate PwC / Strategy& (formerly Booz & Co.) · New York, NY

   • Built a model to help a national health payer estimate costs and benefits of outsourcing call center operations
   • Assisted a large health provider to better understand the implications and project planning needs to relicense 100+ facilities across the country with the goal of improving Medicare reimbursements and decreasing costs
   • Led a team of MBA students in a pro bono project to develop a digital marketing strategy for an NYC charity
7. 2012–2016

   Co-Founder Nplexity, LLC

   • Managed a small software and technology consulting firm working with more than a dozen small business and non-profit clients, building custom software, websites, and native iOS/Android apps
   • Assisted clients with technology strategy, website traffic and social media data analysis, and graphic design services
8. 2012–2014

   Business Optimization Analyst Atria Senior Living · Louisville, KY

   • Worked on process improvement projects across the organization, including within IT, Sales, and Operations
   • Developed a system for planning community activities and measuring resident engagement, saving more than 8,500 labor hours annually and increasing revenue by an estimated $3.2 million through resident retention

Education

1. 2014–2016

   Master of Business Administration NYU Leonard N. Stern School of Business · New York, NY

   • Specializations in Strategy and Entrepreneurship
2. 2009–2012

   BA, Finance, Minor in Economics Bellarmine University · Louisville, KY

   • Graduated Magna Cum Laude
3. 2010–2011

   Study Abroad Chinese University of Hong Kong · Hong Kong

   • Studied International Business and Finance while developing Mandarin Chinese skills

Additional